# Opportunities

## Overview

The **Opportunities** taxonomy page is where you manage all Opportunity records in Birdie Settings.

Opportunities are one of the core taxonomy types in Birdie. They represent specific insights, issues, or improvement possibilities identified from feedback.

This page centralizes the operational work of managing Opportunities as taxonomy items. Use it to review your catalog, create new Opportunities, and organize them into collections.

If you want the conceptual definition of an Opportunity and how it behaves in analysis pages, see [Opportunities (Opps)](https://ask.birdie.ai/voice-of-customer/opportunities).\ <br>

<figure><img src="https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2FfaBWoSWfopkUI9Rv6ED4%2Fimage.png?alt=media&#x26;token=31eb90c2-57eb-490c-9f81-0555cd2e9803" alt="" width="563"><figcaption></figcaption></figure>

## Viewing & Searching

The main tab shows the full Opportunity catalog as a list.

Each row includes:

* **Taxonomy ID**, such as `[OP-164]`
* **Opportunity name**, such as `Late fee charges due to payment errors in app`

Use this view to review your Opportunity structure and avoid duplicate entries.

## Creating New Data

Click **New opp** to create a new Opportunity.

When creating a new Opportunity:

1. Define a clear title.<br>

   <figure><img src="https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F2NT6aOFDRXrDQx9NyhaG%2Fimage.png?alt=media&#x26;token=3bf1cb79-828f-4fc0-84b5-36286abbcd7c" alt="" width="375"><figcaption></figcaption></figure>
2. Apply filters if needed (optional step)
3. Select related areas<br>

   <figure><img src="https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2FI3oWjMo0KNu383yRudGL%2Fimage.png?alt=media&#x26;token=d9ad4998-b2d3-4570-8ed1-f270f5dc0427" alt="" width="375"><figcaption></figcaption></figure>
4. Write a description that will guide calibration step.
5. Calibrate this Opportunity&#x20;
6. Save the record to add it to the catalog.

Use names that describe the customer problem or business opportunity directly.

## Collections Tab

The second tab groups Opportunities by **Opportunity collection**.\ <br>

<figure><img src="https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F8j1PqPpdkl4iJO5f27Sa%2Fimage.png?alt=media&#x26;token=5d997cc9-d7c2-4867-a9e8-3e826fc3d1f4" alt="" width="563"><figcaption></figcaption></figure>

This view helps teams keep related Opportunities together and makes the taxonomy easier to navigate.

Use collections when you need to organize Opportunities by:

* product area
* journey stage
* team ownership
* strategic theme

For conceptual guidance, see [Understanding and Creating Opportunities in Birdie](https://ask.birdie.ai/core-concepts-and-entities/understanding-and-creating-opportunities-in-birdie) and [Collections](https://ask.birdie.ai/core-concepts-and-entities/collections).

## Best Practices

* Use one Opportunity per distinct issue.
* Avoid combining multiple problems in one name.
* Keep naming patterns consistent across teams.
* Group Opportunities into collections that reflect how work is prioritized.

## Related Articles

* [Taxonomy](https://ask.birdie.ai/admin-and-settings/taxonomy)
* [Opportunities (Opps)](https://ask.birdie.ai/voice-of-customer/opportunities)
* [Understanding and Creating Opportunities in Birdie](https://ask.birdie.ai/core-concepts-and-entities/understanding-and-creating-opportunities-in-birdie)
* [Collections](https://ask.birdie.ai/core-concepts-and-entities/collections)