# Areas

## What Are Areas in Birdie?

In Birdie, an Area of Interest represents a broad theme derived from customer feedback that aggregates multiple insights, trends, and issues across your organization. These areas capture overarching patterns and recurring challenges, enabling teams to gain a comprehensive understanding of customer sentiment. By effectively managing Areas of Interest, organizations can monitor long-term trends, consolidate related opportunities, and prioritize strategic initiatives that drive customer satisfaction and business growth.

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2FsiBNRBDadstx54vAtneT%2FScreenshot%202026-03-25%20at%2014.52.48.png?alt=media\&token=c9e249d2-1bb6-4697-a4e6-6a50cccfbb9c)

Page Structure of an Area

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### Unique Identifier (ID)

The Unique Identifier (ID) of an area in Birdie is a specific identification code designed to streamline how you search for, reference, and share information within the platform and with collaborators.
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### Title and Description

A clear and concise title accompanied by a detailed description that outlines the focus and significance of the Area of Interest.
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### Tabs

There a few tabs to better divide and navigate the information of an Area. They are: Overview, Opportunities, Reason, Criteria, Segments, Agents and Supervisors.

The available tabs are directly related to what modules of Birdie you have available in your account.
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### Overview Chart and Metrics

A summary section displaying a chart with the Area feedback count and essential [metrics](https://ask.birdie.ai/getting-started/metrics-glossary) related to the Area, such as overall feedback count, customer impact scores, and trend analyses.

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F38ayo2HMswUiFDV0Ztk8%2FScreenshot%202026-03-25%20at%2017.15.10.png?alt=media\&token=0a9462a7-8e57-4291-9da3-1e6ef2d37367)
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### What's Happening

An AI-generated summary that provides an overview of the data within the Area, offering immediate insights into its context and relevance. You can hover your mouse over this block and click the "Read all" button that appears to read all the content generated by Skye.

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F5qSJPpQrX75SPJLrQmdh%2FScreenshot%202026-03-25%20at%2018.02.29.png?alt=media\&token=08a3b472-f39a-4519-a051-0bc88a573c45)
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### Table with Opportunities

A structured table listing opportunities associated with the Area, providing quick access to actionable items and trends. [Learn more about opportunities…](https://ask.birdie.ai/core-concepts-and-entities/understanding-and-creating-opportunities-in-birdie)

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2Fh70iv1f45hyRPOEXTWuM%2FScreenshot%202026-03-25%20at%2018.04.54.png?alt=media\&token=8c7c340f-cf3c-4b2b-9e93-9d56d4fb0a01)
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### Segments

Specific segments of feedback linked to the Area, enabling targeted analysis. For more information on segments, refer to the [Segments Documentation](https://ask.birdie.ai/core-concepts-and-entities/segments).

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2FJosn0OZboV1o3vm1oetc%2FScreenshot%202026-03-30%20at%2016.08.58.png?alt=media\&token=076343b7-5d94-4a65-bcde-052fbec46318)
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### Skye

Birdie's AI assistant is integrated into the Area page to help users deepen their understanding of the overarching trends and challenges within that area. Within an Area, Skye can provide in-depth insights into overall customer svelentiment and impact, detect underlying issues or related patterns, suggest potential actions or focus areas to address recurring challenges, and highlight emerging trends or patterns in the feedback that may guide strategic decisions. [Learn more about Skye](https://ask.birdie.ai/voice-of-customer/exploration-and-analysis/understanding-and-using-skye-in-birdie)

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F47DWcpiV4wfY09IwKGwY%2FScreenshot%202026-03-30%20at%2016.16.28.png?alt=media\&token=be89454f-599f-49f5-a9f9-b91459c6119b)
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### Feedbacks

A space for you and your team to explore and find insights about the feedbacks from each source that are related to the Area. 

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2F2Rxvof30rWdCsHDqZGoD%2FScreenshot%202026-03-30%20at%2016.35.58.png?alt=media\&token=72ccdbab-af26-4cf5-8786-0ceeac93e6a6)
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By understanding and utilizing these components, teams can effectively analyze and address Areas of Interest to drive continuous improvement within their organization.

## What Are the Requirements to Create an Area of Interest?

![](https://2659701720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN7EEIMhL4xEKWM6BDyEL%2Fuploads%2FgGC8f8s542KOMcahbSmw%2FScreenshot%202026-03-30%20at%2017.05.25.png?alt=media\&token=b41aaeb8-dd40-4cd0-ad62-f634bc86e605)

To set up a new Area of Interest in Birdie, the following requirements must be met:

* Clear Definition of Context: Determine the scope and focus of the area (e.g., a specific product category or business process).
* Available Data Filtering: Ensure that the necessary information to create the area is centralized in Birdie. This includes having access to relevant feedback data where the identified keywords or phrases are present. For more detailed instructions on how to apply filters in Birdie, please refer to our [Filters Documentation](https://ask.birdie.ai/voice-of-customer/exploration-and-analysis/using-filters-in-birdie).
* Access to the Feature: Creating Areas is available to all users during their analysis, following the same process as creating segments.

Finally, add a name, [<mark style="color:$warning;">select the collection related</mark>](#user-content-fn-1)[^1] and add a description to complete the creation of the new Area of Interest.

## Explore the Power of Areas of Interest

Step into Birdie and discover how the Areas of Interest feature can transform your customer feedback into actionable insights. By leveraging our intuitive interface and advanced tools like Skye, you can monitor specific topics, track emerging trends, and drive impactful improvements across your organization. Get started now and unlock a new level of understanding that fuels better decision-making and continuous growth!

[^1]: Review if this is really going to be necessary