BuzzMonitor

Overview

Birdie's BuzzMonitor integration enables users to import social interactions (posts, comments and DMs) straight from the BuzzMonitor API. Below are the key steps to setting up the integration so Birdie can pull data from your environment.

Requirements

• BuzzMonitor User: The user e-mail address tied with the BuzzMonitor platform. (called bm_user)

• BuzzMonitor Access Token: A random and unique key generated by BuzzMonitor that authenticates and allows communication between the platform and external systems.

• Filter Payload (JSON): The platform sources are included in the payload as report_sources and are used to filter specific platforms and pages, defining which platform(s) the connector will request data from and which page(s) the data is linked to.

To retrieve your access token and collection filters, follow the instructions below.

Setup in BuzzMonitor

1

Access the Developer Page

• Go to the settings page:

• Check if you can find the Developer tab:

2

Generate an Access Token

• Validate if the Developer Mode is enabled for your account before generating a new access token.

• Copy your existing token or generate a new one.

3

Select the Collection

• Now you'll need to select your desired collection.

4

Export Collection Filters

• The filter payload will contain all required fields that Birdie will use to configure the integration.

• The payload is in JSON format and should look something like this:

buzzmonitor_payload.json

Copy

{
  "authentication_params": {
    "bm_user": "...",
    "api_key": "..."
  },
  "general_params": {
    "timezone": "-3.0",
    "until": "20250821595959",
    "since": "20250821000000",
    "services": [
      "facebook",
      "instagram"
    ]
  },
  "report_sources": {
    "facebook_pages_wall": [
      {
        "name": "...",
        "user": "...",
        "other_pages": false,
        "page_id": "...",
        "source": "..."
      }
    ],
    "instagram": [
      {
        "name": "...",
        "user": "...",
        "bm_user": "..."
      }
    ]
  }
}

The payload may contain more information; this example contains the minimum required fields to work with the BuzzMonitor API.

5

Share the Access Token and Payload securely

Save both access token and filter payload securely, this will be used to authenticate API and filter requests.

Share them with the Birdie team using a secure way

Connect to Birdie

Through this integration, you can import social media (posts and comments) and conversations (direct messages/inbox).

For each interaction, we extract the main fields for that interaction, such as Channel, Status, Priority, Tags, Author Name, Text, etc.

Data in scope

Sources

The connector currently supports:

• facebook_private_messages (DMs)

• facebook_page_wall (Posts and Comments)

• instagram (DMs, posts and comments)

• linkedin_updates (Posts, comments and mentions)

Source fields

Each source requires different fields. The only common field is name, which is required for all types of source.

• facebook (page_wall and private_messages)

  • name

  • user

  • page_id

  • other_pages

• instagram

  • name

  • user

  • bm_user

• linkedin

  • name

Interaction types

The BuzzMonitor platform supports these interaction types:

• Public interactions:

  • post

  • comment

  • comment_reply

  • reply

  • mention

  • comment_from_mention

  • reels

  • ad (Promoted posts)

  • carousel_album (Instagram carousel)

• Private interactions (DMs):

  • direct_message

  • message

Custom fields

The integration will retrieve additional fields from the BuzzMonitor API, these fields can be mapped directly into Birdie, preserving your unique data structure.

Once imported, BuzzMonitor fields appear as Birdie custom fields, maintaining consistency across all platforms and enabling enhanced segmentation, filtering, and custom workflows in Birdie.