August 2025
Clearer analysis, smarter collaboration, better outcomes.
As we step into August, our mission remains the same: to make Birdie work harder for you, so you can focus on what matters most. This month’s updates were built with simplicity and usability in mind, helping you navigate complex data with less effort and more impact. From easier exploration to richer ways of staying informed, we’re fine-tuning the details that make your everyday work smoother, smarter, and more insightful.
New Calibration Flow (Beta)
We’ve completely redesigned the opportunity calibration flow to give you more control and transparency in how AI interprets your opportunities. The new experience now has three clear steps:
This new flow gives you more ownership and awareness of the process, while still allowing you to send the opportunity to our specialists if you prefer.

Calibrating an opportunity ensures that Birdie’s AI is aligned with your business context. By going through this step, you:
See the new calibration flow in action (Original video: https://res.cloudinary.com/birdie-ai/video/upload/v1754072165/how-to/calibration-page/pt-BR.webm)
Digests
We’re introducing Digests, a simple way to stay on top of the most important signals without needing to log in.
Delivered straight to your email or Slack
Bring a summary of key insights and examples of feedback from your chosen sources
Lightly configurable to fit your needs

Exploration Table – New Look
The Exploration table has a new, cleaner design. While the functionality remains the same, the new layout makes it easier to scan, compare, and focus on what matters and reducing friction in your daily analysis.

Initiatives – Assignees and Custom Status
We’ve made initiatives more flexible for different workflows:
External assignees: you can now assign initiatives to people outside Birdie, just by adding their email. (This is for internal tracking; no external notification is sent.)

Custom statuses: instead of being limited to “To do, Doing, Done”, organizations can create unlimited statuses, including personalized names and colors.

This means you can adapt initiatives to your own processes, whether that’s aligning with project management tools or reflecting the exact stages your team uses.
What’s Coming Next
Over the past months, we’ve rolled out some of our biggest improvements yet. Looking ahead, our focus will be on refining these new foundations and taking them further, so they deliver even more value to your teams.
Quality Monitoring: we’re putting a lot of effort into evolving our new quality monitoring product, helping you measure and improve customer interactions with more depth and flexibility.
Initiatives: expect bigger changes that expand how you track, assign, and connect strategic projects.
UI Review: we’re working on refining our interface components to make Birdie even smoother and more intuitive to use.
As always, our aim is not only to release new capabilities but to continuously refine them so they grow with your needs.
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