Custom Table Widget
What is the Custom Table Widget?
The Custom Table widget is a widget type available in Birdie Dashboards. It displays data in a structured grid where each column is configured individually, giving you full control over what information appears in the table and how it is labeled. Unlike the standard Table widget, where columns are generated automatically from a secondary breakdown dimension, the Custom Table lets you define each column from scratch by choosing its dimension, metric, and title independently.
This makes the Custom Table the most flexible data widget in Birdie, and the right choice when you need to combine different metrics or dimensions side by side in a single view.
How to extract the most value from the Custom Table Widget?
Use the Custom Table widget when the data you want to display cannot be expressed through a single metric and a single breakdown. It is most useful when you want to answer questions such as:
How does the overall feedback count for each area compare to the number of complaints and the CSAT score, all in one table?
Can I see NPS, ticket volume, and overall count side by side for every area I track?
How do different metrics from different sources look together for a specific set of segments?
Because each column is configured separately, you can mix and match dimensions and metrics freely. Each column can pull from a different data source, use a different metric category, and carry a custom label to make the table immediately readable for any audience.
Setting up a Custom Table Widget
Configure the rows
Navigate to the Setup tab. The Rows section controls what appears in each row of the table.
Primary breakdown: Select the dimension that will define each row. For example, selecting Areas will render one row per feedback area.
Selection: Choose which specific items within the primary breakdown to include. By default, all available items are selected.
Limit breakdown results to: Toggle this on and set a number to cap how many rows are displayed. When disabled, all selected items are shown.
Add and configure columns
The Columns section is where the Custom Table differs from the standard Table widget. Rather than generating columns from a single secondary breakdown, you add each column individually and configure it separately.
Click Add column to add a new column to the table. Each column has three fields:
Title: Enter a label for the column heading. This is the name that will appear at the top of the column in the rendered table.
Column: Select the dimension this column will pull data from. Available options include Org, Area, Opportunity, Segment, Reasons, Criteria, Collection, Sentiment, Intention, Source, and Feedback details. Each option may have sub-options to further specify the data source.
Metric: Select the metric to display in this column. Available options include Overall, Complaints, CSAT, NPS, Reviews, Social media posts, and Tickets. Each metric may have sub-options to specify the exact calculation.
Repeat this process to add as many columns as needed. You can reorder columns by dragging the handle on the left side of each column row.
Giving each column a clear, concise title is especially important in the Custom Table, as column labels are the only way viewers can understand what metric and dimension each column represents.
Set filters
Navigate to the Filter tab to control the time range of the data shown.
Date range: Select the period you want the table to cover. The default is Last 30 days.
Advanced filters: Use the Add filter option to refine the data further, for example by a specific tag, sentiment, or source. You can also enable Ignore global filter if you want this widget to display independently of any dashboard-level filters.
Unlike the standard Table widget, the Custom Table does not have a time aggregation setting, as columns are defined individually rather than generated from a date-based secondary breakdown.
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