# Understanding and Creating Opportunities in Birdie

## What Are Opportunities in Birdie?

In Birdie, an Opportunity represents a specific insight derived from customer feedback that highlights emerging trends, critical issues, or areas for improvement. These insights enable teams to delve into granular details, understand root causes, and identify actionable areas that can enhance the overall customer experience. By effectively managing Opportunities, organizations can prioritize initiatives that directly impact customer satisfaction and business growth.

![](/files/zMUJiuH6dKi2LiC2RK0N)

## Page Structure of an Opportunity

Each Opportunity in Birdie is organized into several key components:

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#### Title and Description

A clear and concise title accompanied by a detailed description outlining the nature of the Opportunity.
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#### Tabs

There a few tabs to better divide and navigate the information of an Opportunity. They are: Overview, Areas, Opportunities and Segments.

[Areas](/core-concepts-and-entities/areas.md): Areas that the Opportunity is related to.

[Opportunities](/voice-of-customer/opportunities.md): Other Opportunities that are related to this one.

[Segments](/core-concepts-and-entities/segments.md): Specific segments of feedback linked to the Opportunity
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#### Overview Chart and Metrics

A summary section displaying a chart with the Opportunity feedback count and essential [metrics](/getting-started/metrics-glossary.md) related to the Opportunity, such as overall feedback count, customer impact scores, and trend analyses.

![](/files/mN42kq3qrWscw8oT05kH)
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#### What's Happening

An AI-generated summary that provides an overview of the data, offering immediate insights into the Opportunity's context and significance.

![](/files/ilmo6co07AuXsMWFamEf)
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#### Skye

Birdie's AI assistant is integrated into the Opportunity page to help users deepen their understanding of the identified issue. Within an Opportunity, Skye can:

* provide in-depth insights into the nature and extent of the problem,
* detect related or underlying issues associated with the current Opportunity,
* suggest potential actions or focus areas to effectively address the identified problems,
* highlight emerging trends or patterns in the feedback that may influence the Opportunity.

![](/files/pheBekHdYivzIQwBSsbU)
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#### Feedbacks

A space for you and your team to explore and find insights about the feedbacks from each source that are related to the Opportunity.

![](/files/LW9h2rVZIMzo704CdBT9)
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By understanding and utilizing these components, teams can effectively analyze and address Opportunities to drive continuous improvement within their organization.

***

## How to Create Opportunities in Birdie

In Birdie, there are two ways to create an Opportunity:

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#### From an Area of Interest

If you already know of a problem that you want to quantify and explore further:

* Navigate to the desired Area of Interest.
* Click the "Add Opportunity" buttonon the top right corner.
* Provide a title and description for the new Opportunity.

For more detailed guidance on working with Areas of Interest, see the [Areas of Interest Documentation](/core-concepts-and-entities/areas.md).

![](/files/LBY75EQbREV2UlA1UC38)

![](/files/08Q2oNiwjD0uCCSCNKAM)
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#### Via the Skye Chat

To add an Opportunity through the Skye chat:

* Ensure you are within an Area or within an existing Opportunity (applied filters will shape Skye's search results).
* Ask Skye to search for Opportunities; she will present a list.
* Click the "+Add" button on an Opportunity entry to add it to your workflow.

For details on using filters and leveraging Skye, see the [Filters Documentation](/voice-of-customer/exploration-and-analysis/using-filters-in-birdie.md) and the [Skye Usage Documentation](/voice-of-customer/exploration-and-analysis/understanding-and-using-skye-in-birdie.md).

![](/files/zZzIMbKshF1cHDhTEnem)
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***

## Explore the Power of Opportunities

Step into Birdie and discover how the Opportunity feature can transform your customer feedback into actionable insights. By leveraging our intuitive interface and advanced tools like Skye, you can pinpoint critical issues, quantify challenges, and drive impactful improvements across your organization. Get started now and unlock a new level of understanding that fuels better decision-making and continuous growth!


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